Zamtel has launched an ambitious 2025-2029 Strategic Plan with a promise to transform the telecommunications company to profitability and securing a dominant market share of 31% by 2029.
The bold initiative was unveiled on Wednesday evening with a commitment to innovation, financial growth, and digital transformation, reinforcing Zamtel’s position as a key driver of Zambia’s digital economy.
Under the theme “Road to Market Leadership and Profitability,” the plan outlines a roadmap to expand Zamtel’s subscriber base from 3.4 million to 4.1 million customers and to ensure full financing of its US$389 million capital expenditure while driving a remarkable 75% growth in mobile revenue over the next five years.
Speaking at the launch, Industrial Development Corporation (IDC) CEO Mr. Cornwell Muleya commended Zamtel’s vision and determination to accelerate growth.
“At IDC, we share Zamtel’s vision of a future where technology drives sustainable progress. By prioritizing innovation, customer-centricity, and robust governance, Zamtel is set to lead Zambia into a new era of digital transformation,” Mr. Muleya said.
Aiming to establish itself as a sustainably profitable enterprise, Zamtel has designed its strategy around key pillars: expanding its customer base, revolutionizing digital financial services, and championing sustainability and social responsibility. The company’s focus on infrastructure modernization, investing in people, and forming strategic partnerships is set to create far-reaching economic and social benefits.
Over the next five years, Zamtel will reposition itself as Zambia’s leading digital service provider by strengthening its local brand under the “Come Home” campaign, upgrading its network and Business Support Systems, transforming its corporate culture, and accelerating revenue streams to drive profitability.
The Strategic plan has the following six key objectives:
• Drive the “Come Home” Campaign to grow market share to 31% by the end of 2029.
• Win emerging technologies to achieve 98% high speed broadband coverage and 100% system and process automation by 2029.
• Leverage accelerated growth of mobile money to drive financial inclusion and achieve an average 75% mobile money annual revenue growth rate in the next five years.
• Optimise capital resourcing strategies and forge strategic partnerships to ensure US$389 million Capital Expenditure is 100% financed within the next five years.
• Transform the organisational culture by fostering an inclusive, engaged and empowered workforce to achieve an average annual growth rate in employee productivity of 48% within the next five years.
• Champion ESG strategies for greener sustainable business environment and improved community welfare.
